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Shop Ganni in Perth In-store and Online at ELLE Boutique

As Scandinavian street-style favourite Ganni announces plans to open its first London store next year, we revisit our September 2018 interview with the couple behind it.

Ganni is undoubtedly one of the most exciting labels to have come out of the last decade. The Danish brand – which was revamped by husband-and-wife duo Ditte and Nicolaj Reffstrup nine years ago – began to slowly make waves in the fashion industry before eventually becoming the designer label that every girl on your Instagram feed worth following, was wearing.