Ganni is a Danish contemporary ready-to-wear fashion brand. Founded in 2000 by husband and wife duo Ditte Reffstrup, the label’s Creative Director, and Nicolaj Reffstrup, its CEO, took over the label in 2009. Ganni has steadily grown from an insider’s secret to a global phenomenon. It started out as an antidote to the perception that everyone in Scandinavia was sartorially either androgynous or bohemian, neither of which Ditte could identify with. So she set about creating clothes that she and her friends wanted to wear.